Communicating After Client Investment

Your Client Invested, Great! Now What?

With high-end purchases, the time between the initial deposit and delivery can be quite long. Unfortunately, this lag time creates space and distance for clients to second-guess their investment and provides an opportunity for them to back out. In fact, returns have nearly doubled from 2019 to 2022 (The New York Times). 

So, what can you do to close the gap? Create consistent, transparent, and inspiring contact with your clients immediately after making their deposit. Send them updates on completed projects, but always start with the information most relevant to their purchase. Read the case study below to learn how we successfully retained attendees for a photography workshop through quality touch points.

Bold & Brazen Case Study

This summer, I worked with my dear friend and nationally renowned photographer, Emma Lundberg of The Bold Americana, on her photography workshop and retreat in Ireland. I am so proud of the space we curated for creatives to learn, grow, connect, reset, and find inspiration.

Photo by Alyssa of Lovely Light Imagery, a photographer who attended the workshop.

The photographers and videographers who committed to the workshop invested their time, money, and energy into being there. In the time leading up to the event, it was crucial that we accurately relayed detailed information about what to expect. Our primary coordinator, Nat, had a lot of details to share. Breaking out the information into quality, digestible messages was my mission. The emails were also an opportunity to set the tone of the workshop and maintain high-quality touch points after their financial investment. 

I am incredibly proud of the strategy I created to relay the information. It was simple, straightforward, and consistent. Our emails had outstanding open and response rates. The open rate was 90%, and the response rate was 80%.

My strategy included a prep journal. In the journal, I wrote content around healthy boundaries, something most attendees told us they struggled with, and mental health, a workshop priority. The journal portion consisted of nine reflective and eight intention-setting prompts. It was not a requirement for attending the workshop, but it was a quality exercise for the attendees to complete leading up to the event.

Ready for quality communication with your clients? Let’s chat!